Real-time stories,
high-energy moments.

If something important is happening, Alyce Peterson is the person you want behind the camera.

Alyce is a photographer and visual storyteller who specializes in capturing moments as they unfold. From high-energy live events to brand storytelling and behind-the-scenes content, her work focuses on documenting the moments most people miss.

Her career began at just 17 years old photographing Summerfest, the world’s largest music festival. That experience set the tone for everything that followed: fast-paced environments, real people, and stories happening in real time. Since then, she has worked with brands, organizations, and entrepreneurs who want visuals that feel authentic, dynamic, and impossible to ignore.

Today, Alyce is known for real-time photography and visual storytelling that helps brands show up online with confidence. She doesn’t just take photos. She captures energy, movement, personality, and the moments that make people feel like they were there.

When she’s not documenting events or helping businesses tell their story, Alyce is also a proud mom. Her life is a blend of creativity, entrepreneurship, and everyday moments that deserve to be remembered.

Because the best stories are not staged.

They are happening right now.

And Alyce is there to capture them.

FAQ: Frequently asked questions about Fresh Coast

  • What packages do you offer?

    We create bundles for podcast production, digital UGC/placement strategy and photography. The quote per project is scoped during our consultation call. The reason we do this is because a hourly model often works better for agencies than consultants. Our bundles offer digital content for your revenue generating teams.

  • Will you need access to my website?

    This depends on the project. More than likely we do not need access to your website as we have our own tools as well as use Google’s Suite of tools to examine your website. And, we can work during implementation to ensure all systems are able to embed into your website.

  • Do you offer website build services?

    No, but we have a list of incredible partners who depending on your budget and desired outcomes we can recommend a build for you. Some specialize in Shopify or custom coding.

  • What SEO services do you offer if any?

    Many people confuse SEO with SEM and use them interchangeably. SEO is search engine optimization and SEM is search engine marketing. Our team does not specialize in SEO content or AEO/GEO services.

  • Can ads like Google ads grow my company?

    The rate in which a platform like Google may or may not be a fit for you again depends on your business goals. Not all companies should be advertising on larger platforms. We do not take on one-off Google Ads projects.

  • What is the process of working with fresh coast?

    We give you an intake form after you fill out a consultation. This helps us build our initial call where we go over the results of it and also your site audit. From there we can build a plan for your growth goals.